TILTED
Right decisions lead to good consequences, such as getting back the balance, and when something is good and good for everyone, it’s contagious and it’ll inspire a chain reaction, both ethical and self-rewarding.
This is the thinking behind this original and abstract campaign I just did, surprising and fun to shoot even though it was extremely challenging! It’s about being sustainable, and joins a sustainable movement that will become necessary and worldwide. A great message but crazy timing for a job like this one!
There are no pics of the SUV because it was under secrecy when we filmed the job….It’s very cool, had to film the driving scene at the Universal backlot so that no one could take pics. Here are a couple of stills from the shoot.
Britni, the hero who starts the movement, so to speak
Universal Backlot, NY street.
THE IDEA
This is definitely the quickest job I’ve done. We were told that we had no time for any post production, 4 days to be exact. Come up with a brilliant idea that needs to be shot all in camera….. sounds easy but its not. But, we really did work together as a team. The client AUDI, agency, PUK and FOXDEVIL, all worked as one to make it all happen. Problems were solved as we filmed, everyone understood the challenges we faced as there hadn’t been much prep time either to do tests etc.
Jan Krause, PUK 
Jessica Gronau, PUK
We built a bunch of different types of rigs, fixed ones, wire ones and self propelling ones! Very uncomfortable for the actors who endured long periods of time at a 45º angle. But the payoff worked really well, creating this optical illusion that indeed, everyone is tilted.
But it was the cool idea from PUK in Hamburg, that started it all! Jan and Jessica were the creatives to come up with the idea, Christian produced it. Big thanks goes out to them. On the clients side, Vanessa was fantastic.
Vanessa (AUDI) 
Christian Hibbeler, PUK producer 
Vanessa (AUDI) and Glenn (FOXDEVIL) 
Jan and Christian, PUK 
Glenn, Bernd, Nadine 
Chris Kasten NHB 
Jan
Glenn and Vanessa 
Video village 
Some random weirdos doing their bit for sustainability!
On my side, huge thanks to Nadine Thoma and Glenn Bernstein from FOXDEVIL, who made everything possible, suffering I’m sure along the way! And of course Franz Lustig, amazing DOP who once again, did an amazing job.
Nadine in the backlot Glenn, Bernd and Nadine 
Tech scout with Franz and Andrew 
Dylan Kahn, Franz Lustig 
Dylan Kahn 
Nico Zapata on set 
Shadi Khastadai 
Roham Rahmanian 
Brent Cherry 
The great Jonas Steadman 
BJ standing by 
BJ relaxed 
Franz warming up 
Attentive Chuck 
Tech scout, Andrew 
Bernd Gedeck 
Michele, Bernd and Nadine 
Dylan briefs Ms Dragonas 
Bernd Gedeck 
Directors scout jetlag 
Tech scout 
Alex Jurkat, editor 
Alex had enough…
LA.
I love shooting in LA. simple as that. Great crew, 1st AD Andrew Ward, Production designer Dylan Kahn and his team, were all brilliant.
Universal Backlot 
yup, palm trees….. 
illegal. 
Dawn from the hotel room 
Amazing location! 
Downtown LA 
Random pedestrian 
The dude 
Downtown LA 
Universal backlot night 
Random guy in the street 
Downtown LA owning the street. 
Downtown LA 
Ballet scene 
Office location
Subway scene 
Bowler 
Dancers close up 
VTR 
She just stood there with her eyes closed.
JOSHUA TREE
Had the day off, went to Joshua Tree, magical place…..
sunset Joshua tree 
Magical silence
Here’s the spot, very happy with this one!
By the way, I love the music. The agency came up with using A LITTLE LESS CONVERSATION, https://www.youtube.com/watch?v=KThbNtVCFs4 , but giving it a twist. We found NEBBRA……The cover’s fantastic.
https://open.spotify.com/track/0OsylRd3BPdrqKcy06am1w?si=hemdgANaRo6zEE0stVm_BQ
Its really infectious!