Bruce St. Clair MAKING ADS

MAKING CALIFORNIA LOTTERY

I LOVE filming in LA. It just has a different quality, tone, vibe. Driving by and filming in one of the dozens of backlots, locations, streets, using lenses “that were used on Project Mary” for example, and just being able to work together with the LA crews who are fantastic and unique in a way that I, as a film lover, a movie sponge, a true fan, get to be a part of this historic film community, makes everything worth it. LA is suffering big time. You can feel it everywhere you go. Where once were bustling backlot streets , full of golf carts and roman centurions, are now empty. To help out as much as we can, when the opportunity arrises, we film in LA. Film crews need it, the studios need it, the families who once thrived off the movie business and are now in bad shape, need it. So it’s for this reason that filming here is amazing for so many different reasons besides the locations or the “usual” good weather!

This one was for California Lottery. A really great client and agency, David&Goliath. Creative lead was the founder, David Angelo and his team, Rob Casillas and Courtney Pulver. Also on the job were Evan Bross and Chris Davis. Agency producers, Paul Albanese and Jane Krull. As always, a fun affair working with these guys as they know their stuff and it’s a true collaborative process which makes the job so much more engaging.

A storyboard display featuring multiple sketches arranged in a grid format, with several images marked with red crosses, indicating revisions or deletions. The display is set in a studio environment with a trash bin in the background.
Three people standing on a sidewalk in an urban setting, with two women holding coffee and a notebook, and a man wearing a hoodie. The background features buildings and street signs.
A man in glasses stands casually against a wooden shelf, wearing a jacket and pants, in a room with soft lighting and acoustic panels on the walls.
A spacious room with a wood ceiling, featuring acoustic panels on the walls. A table with three people working on laptops is in the foreground, while one person stands nearby. A fan and light fixtures are visible in the ceiling.
A man sitting in a director's chair on a sidewalk, wearing a black sweatshirt and baseball cap, holding a camera and a cigarette, with a city backdrop featuring buildings and parked vans.
Four people standing together in a casual conversation outside a building, with a city street visible in the background.
A row of director's chairs in a studio setting, with a wooden door in the background and various bags and items on the floor.

Produced by nobodys AKA Four Twelve Films, EP Gabe Reiter and produced by Paul Ure. Pauls team included Prod Sup Dan Kalette, Asst Prod Sup, Miranda Hernandez, PA’s Evy and Lauren. What can I say, all lovely and everyone did an amazing job but I want to point out Joaquin Grey and his team, Alex, Gina, Vince and JT and Caleb who were always on set, there doing their thing.

A bearded man wearing a cap sits at a table in a cafe, focused on his smartphone, with a cold drink in front of him.
Paul Ure
A man with a beard, wearing sunglasses and a black cap, stands on a city street with a greenish tall building and trees in the background.
Matthias
Two men standing outdoors in front of a building, one pointing while holding a laptop, and the other looking intently in the same direction.
Jason Lombardo
A man wearing a colorful tie-dye sweatshirt is standing outside a store, holding a blue folder and engaging in conversation with another person partially visible in a pink shirt.
Dan Kalette
A man with a beard and glasses walks in front of a store, wearing a black outfit and a cap, carrying a camera in a bag.
Matthias
A group of people gathered on a city street, listening to a speaker who is holding a document. The scene shows a mix of buildings in the background and several parked cars.
Jason Lombardo
Two men stand on a city sidewalk, engaged in conversation. One is wearing a baseball cap and a black jacket, while the other is checking his phone, wearing a denim jacket. A third person can be seen in the background with a newspaper.
Matthias and Nick Kirsten
A man wearing a camouflage jacket and sunglasses stands pensively on a city sidewalk, with a blurred backdrop of buildings and other pedestrians.
Carey Crews, location manager
A man walking on a city sidewalk, surrounded by buildings and a crowd of people in casual attire, captured in black and white.
Jason
A smiling woman with wavy hair stands casually outdoors, wearing a white t-shirt, black pants, and a pink sweater draped over her shoulders. In the background, a sign reading 'EAT, DRINK AND...' is visible, along with crew members and equipment.
Paola
A film crew filmed on location in an urban setting, featuring a camera operator with a camera and a crew member wearing a camera support system.
Chris Cunningham
A person wearing a hat with a black backpack covered in various patches, including a warning patch, a logo, and images of a boombox and an eagle.
A group of three people discussing something while looking at a document in an urban setting, with buildings and street signs in the background.
Jason, Richy & Sofia
A woman sitting on a black leather couch, working on a laptop with a colorful cover. There is a small plant on the coffee table, and a window with black curtains in the background. An exit door and a car are visible in the background.
Miranda
A woman browsing through clothing racks in a store, examining colorful garments in a well-lit retail environment.
Paola Erazun
A smiling older man wearing a cowboy hat and glasses is riding a BMX bike on the sidewalk of a city street, with modern buildings in the background.
Joaquin

I had the pleasure of working with Matthias Koenigswieser who I’ve been wanting to work with for some time. Finally the stars aligned and it was a real pleasure, very professional and has a great eye and team too. Big thanks to steadicam op, Chris Cunningham. 1ST AD, Jason Lombardo was excellent as always at making sure we got it all in the short days!

And then of course, a massive thanks to Corey Turner, the hero of the spot and Celeste Perez. But none of this would have so much fun without Richy Jackson and Sophia Hall. Richy was on top of it 100% and besides being a fantastic choreographer, was focused on making it better and getting as much out of Corey as possible.

Again, really fun one and special to be filming in LA. Will post the finished spot when it’s done.