INTUITION

The A6 has just got more human, well maybe not….

This smart new Audi now responds with the power of instinct that here is personified as an intelligent and very alluring driver’s aide. In essence, she is Audi and Audi is she. Its a very f….g cool car!

But what really appeals is how the idea reveals the car’s new advances without it feeling overly technical or Sci-Fi. Sure, we’ve shades of that genre going on…but the aesthetic is more understated and sensuously stylish than that. It’s as if we’ve gently slipped from present day into an elegant enhanced realm where we celebrate the tangible, touchy feely way that the Audi A6 has grown closer to us.

amazing film set in the middle of the country side for a tv show.

Africa.

Wine country.

Xito. Brilliant video assist.

A bit of retro.

Table mountain.

Fog in Cape Town.

Alina looking very chic.

The star.

A new tracking rig called the Freedom Arm.

DoP, the great Paul Gilpin and I.

love this tea!

the star.

Filming the packshot.

Alina in the VTR.

My moleskine. Alias: the bible.

Meet Platon. Fantastic EP from Lucky Fish Productions.

Freedom arm pursuit system.

Selfie with Antra and Firas.

Selfie with Alina.

Cape Town looking moody.

the spot…….. here it is.